Minimalism in graphics for Social Media is manifested in the selection of appropriate, legible fonts and a clear and simple message. The materials you have at your disposal are of great importance. Make sure that the client provides you with valuable photographs that will work with the graphics and will not disrupt the message. Remember that the content on the graphics should be as simplified as possible so that the recipient can quickly understand the information being conveyed.
Rule Three – Contrast
Contrast in graphics
Contrast is the difference between two or more design elements, which can be expressed through differences in colors, shapes, sizes, font styles, and other visual features. Contrast in good design allows you to highlight important graphic elements, increase readability, and clarity of the design.
We will not achieve contrast by using a 14-point font with a 16-point font close together. Similarly, with colors, we will not achieve contrast by using yellow with orange, or brown with black. We will achieve contrast by using a noticeably thicker font in the most important information, headings or subheadings, and a much smaller one in less important text.
Contrast is also an important element of web design, where it is important to ensure that important elements are easily visible and accessible to the user. Therefore, using contrast in designs is one of the basic elements of graphic design that helps designers create effective and attention-grabbing designs.
Principle Four – Hierarchy
Hierarchy in graphics, what to read first
Hierarchy is a basic principle of graphic design, it is an organization in a project that determines which elements are most important and have significance for the recipient.
The hierarchy consists of several elements, such as size, color, style, composition, and layout of text. With the hierarchy, designers can control how the audience perceives the content and what design elements attract their attention.
A well-thought-out hierarchy in graphic design can help make content easier to read and understand, grab the viewer's attention, and highlight the most important elements of the design. Designers should therefore zalo database pay special attention to creating hierarchy in their graphic designs to ensure that their message is effective and easy to understand.
The proper hierarchy concerns:
font thickness and size,
content layout,
colors,
the size and arrangement of elements in the graphic,
free space.
Rule Five – Composition
Composition in graphic design is the process of organizing visual elements in a design in such a way as to achieve a desired aesthetic and functional effect. It can include various design elements such as color, form, texture, proportion, and space. The goal is to create a harmonious, coherent, and eye-catching composition. A well-composed graphic design should be easy to read, while also arousing interest and evoking the desired emotions in the recipient.
There are 3 basic types of composition:
Types of compositions, i.e. central, open and closed composition
central composition - a way of designing graphics in which the most important elements are placed in the central part of the design. This effect makes the recipient first notice the element or graphic displayed in the center, and only then the text placed on the side of the graphic.
open composition - very often used in various types of banners. It consists of arranging elements so that they extend beyond the edges of the project. The most common example is a project with a photo cut off in the appropriate place (so that it contains the most important elements for us) and aligned to the edge. In this case, you should avoid cutting off the faces of people in the photo.
closed composition - is the opposite of open composition in this composition all elements such as: content, photos, buttons are placed in such a way that none of them is cut off and does not go outside the frame.
Principle Six – Coherence and Consistency
Coherence and consistency principle of graphic design
Computer graphics offer a wide range of possibilities, but it is important to remember the principle of coherence and consistency, which ensure that the project will be effective, legible and aesthetic.
Consistency refers to maintaining a consistent style and look across all design elements. This means that graphic elements such as color, font, layout, and style should be used consistently across all designs, including websites, documents, presentations, and other materials.
Consistency refers to repetition and continuity in design. Design elements should be repeatable and predictable for the user, making the design easier to understand and use. For example, navigation buttons on a website should be placed in the same place on every page so the user knows where to look for them.
Coherence and consistency are important because they help maintain a consistent message and aesthetic of the design, which makes it easier for the user to perceive it. In a design that is inconsistent and disjointed, the user can easily get lost and give up on using it.
Rule seven – functionality
Graphics functionality
Functionality is one of the key principles of graphic design, which refers to the ability to design products and projects that are not only aesthetically appealing, but also practical and effective in operation.
In the context of graphic design, functionality refers to creating designs that are easy for the user to use and understand, while also meeting the needs and business goals of the design. This means that the designer must consider the needs of the users and adapt the design to their needs and expectations.
In order to ensure the functionality of the project, developers can use various tools and techniques. One of the most important is user research, which allows designers to better understand the needs of users and adapt the project to their requirements.
Another important technique to ensure the functionality of a design is designing for accessibility. Designers must consider the diverse needs of users, including people with disabilities, older users, and users using different devices such as smartphones and tablets. It is important to ensure that the design is intuitive and easy to use.
You can find more about UX and UI design in my previous article.
Summary
These principles of graphic design are just a rough outline, as in practice there are many factors that affect the final graphic. However, being aware of and following the basic principles will allow you to create graphic designs that are effective, aesthetically pleasing, and easy to read.
