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Develop an SEO strategyIt is a constant loan database package challenge, especially since we often have to rely on third-party tools to obtain information that allows us to define our next actions.
To make this job easier for you, here is a list of 11 actions you can take into account to support your SEO plan :
1. Don't spend too much time fixing what can't be fixed
You may have experienced that after achieving good rankings, after a while these rankings have decreased. Many times, you simply have to accept that, although the optimization is good, there has probably been an algorithm change or the competition has gotten ahead of us.
In these cases, tinkering with the page may have a nominal impact. If you want to try something, consider a slight change to the headings (adding or removing a word). These still influence rankings .
2. Expand your SEO plan
Review your organic landing pages for your list of keywords . For example, you can use Semrush to analyze keyword data, Google Search Console also has useful data, as well as Google Analytics . Explore the keywords that could be driving traffic and optimize the pages to get even more visitors .
You may find a keyword phrase you're overlooking or have pages that were never fully optimized. Target the scores of those pages to improve your rankings and make sure to link to them from better performing pages.
Include permanent content in the SEO plan
3. Update pages
Old blog posts can rank well if the content is still perceived as a great resource in its field . So what can you do with those old articles that have fallen behind more authoritative websites? Update them!
And it's not just a matter of rephrasing two sentences, but adding a new section with several paragraphs, including new tips and removing outdated ideas. You can also summarize current studies or add new resources (tools, videos, useful guides, books, quotes from top experts, etc.).
4. Repost content
Sometimes, a website's content can fall through the cracks just because it's old. Maybe it used to stand out, but now many other websites offer relevant, up-to-date content and powerful backlinks .
So, if you've lost traffic, you can make a few updates and republish the product page or article . It might also be a good time to update the URL with appropriate keywords. Try this on some older blog posts or pages to see if it works.
SEO strategy for generating web traffic
5. Fix broken links
Broken links are common when working on SEO . But you should always keep an eye on internal links on your pages to provide a satisfying experience for users – and for search engines, too. After all, clean websites send the right signals to these platforms.
6. Find new networking opportunities
Since backlinks are a key ranking factor , you can create a priority list and request that your content be linked to in another way. It can be helpful to identify pages where the content may be most relevant. Website analysis will have data from referring websites to analyze.
7. Solve technical SEO problems
Companies make changes to their websites and don't always analyze the damage. Sometimes they end up with secure pages pointing to unsecure pages. SEMrush has a website audit tool that quickly identifies dozens of issues like that.
solve-technical-problems-of-seo
8. Include permanent content in the SEO plan
With a keyword strategy in mind, you can implement fresh content that will stick. This can include:
Glossaries
FAQs
Blog Posts
Checklists
Original research such as studies or surveys
9. Post video transcripts
How to make a video impact a website's SEO? By adding a transcript below. This can help you rank for more keywords and improve organic search engine traffic.
10. Discover hidden gems
Do you have some content that has never seen the light of day? Take a hard look at the resources you have . These could be business plans, marketing plans, slide decks, sales pitches, webinars, demos, and more. Shape them into your next blockbuster piece of content.
