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When we talk about Growth best student phone number data practices , we can interpret it in different ways. But, for us at Impulse, it is about growing demand, increasing the generation of quality leads, converting them into customers and then staying longer in the business. In the end, all this translates into more revenue at the best acquisition cost. This is our vision of growth.
For this reason, at the recent Inbound Growth Hacks event we organized a round table discussion that included the presence of 3 Growth experts :
Auke van Deutekom , Chief Growth Officer at uDocz
Javi Consuegra , Chief Executive Officer at Sales Hackers
Juan Bello , Co-founder and CEO at Porter
The experts shared best practices and experiences on how they apply Growth in their organizations and with their teams. What lessons did we take away from this meeting? Find out more below.
What to review before proposing a growth strategy for a business?
According to Auke van Deutekom, the main thing is to start by establishing the level of Growth fundamentals that each business has, which are the following:
The company's mission and values.
The data.
The people who are in the company; that is, how the departments and structures are, how tests are being carried out.
Continuous learning, among other factors.
“Each foundation has its own levels and, by understanding that, we will know where to focus our efforts,” he says. All of this is key because, based on this knowledge, we will be able to execute tactics or actions to grow.
The relationship between North Metrics and Teams
On the other hand, it is well known how important it is to have a North Star Metric. For the expert, the ideal situation is to have a multidisciplinary Growth team that works on an assigned product or metric, in a focused manner, in order to impact it.
Once this is done, methodologies can be applied that allow for a rapid learning curve so that the team can be self-managed in achieving and prioritizing the actions they need to take.
Secondly, the North Star Metric must be appropriate. “We need to ask ourselves why this metric is used, whether it matches the financial objectives, mission, vision and values of the company. We also need to review whether the metrics are appropriate for the teams,” says Auke van Deutekom.
ceo reviewing growth marketing metrics and applying good growth practices
For his part, Juan Bello shares that this metric is the most important for the business because it is the one that gives it meaning:
Se trata de la métrica que impacta tu negocio, primero, de forma financiera, y segundo, porque está directamente relacionada con el valor que le entregas al usuario.
However, it is from there that other Growth Marketing metrics need to be broken down. “What we do is break down each of the metrics and indicators in a cascade. This is because a general metric is not actionable. You cannot make decisions with it, that is why you need to break it down,” he adds.
Strategies and processes within teams
One of the things we value most at Impulse when hiring talent is the desire to learn. Auke van Deutekom agrees on the importance of soft skills , as these are a little more complex to develop.
“If I manage to hire people with that growth mentality , who are proactive, have the growth mindset, have good oral communication, know how to self-motivate, manage uncertainty, are efficient, think outside the box, possess critical thinking and question themselves, it is highly valuable,” he emphasizes.
