In fact, the marketing and advertising industry has spent bolivia whatsapp number data 5 million a lot of resources to find effective ways to "mitigate" the impact of advertising fraud on businesses. Note that I use the word "mitigate" here because advertising fraud is similar to Internet fraud. It is as difficult to guard against as road fraud or financial fraud, and there is no set of solutions that can completely eradicate this problem. As advertising fraud techniques continue to evolve, our solutions must also keep pace with the times.
Most prevention and control measures against ad fraud rely on simple, human-defined rules to pass suspicious traffic. However, as the types and techniques of advertising fraud have become more and more complex in recent years, traditional countermeasures are no longer sufficient to comprehensively prevent advertising fraud.
As ad fraud becomes more complex and difficult to detect, our detection mechanisms must evolve simultaneously, and Appier believes the only way to do it is through artificial intelligence (AI).
