Augmented Reality: Provide consumers with simulated and practical experiences to increase sales

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In 2017 , augmented reality technology ( AR ) has entered the business field from games and entertainment. Brands continue to launch practical AR experiences for customers through social channels. By 2020 , it is predicted that more than 100 million consumers will use AR Shopping . The iPhoneX launched by Apple also provides users with new AR functions and facial list of benin whatsapp phone numbers recognition functions, which is expected to prompt more companies to follow up and invest in AR marketing.

The application of augmented reality can create a win-win situation for customers and enterprises. For example, the " Place " augmented reality version launched by Ikea allows users to preview how the sofa will look in their home before purchasing. Not only can customers make the right choice, but the brand can also demonstrate the advantages of the product through reality, indirectly improving sales performance. .



LO'real, a world-renowned beauty and skin care products group, has brought digital business opportunities through the acquisition of " ModiFace Augmented Reality App " . Augmented reality technology allows users to try cosmetics on mobile apps and understand the effects of using them on their faces before actually purchasing the products. In addition, the various facial filters that Snapchat provides users are quickly becoming a new marketing interaction method.