Email marketing is a complex task that aims to promote the products or services sold by a specific brand while maintaining customer relationships and spreading brand awareness.
That is why it is no surprise that it is taken so seriously.
Tracking the return on investment (ROI) is essential because when online marketers invest in something, they also want to understand how much that investment has paid back to the overall success of their business.
There are now tools specifically netherlands phone number library designed for this purpose, so you will no longer have to think about it and waste time.
If you want to know how your business is doing, take advantage of these 4 best email marketing tools to track ROI and do it now.
1. Poptin
Poptin is first and foremost a tool whose main goal is to have the highest and best conversion rate of converting visitors into customers.
Poptin Autoresponder ROI
Therefore, it offers a lot of interesting features for your website, such as attractive popups, built-in forms, and amazing autoresponders that help you send automated messages to your subscribers and increase sales.
By using their autoresponders, you can create beautifully designed email templates, and you can do it easily with minimal effort.
You can also use the library and make one of the different “Thank You” or “Welcome” forms they offer to engage your customers.
If you want to personalize your emails, with its easy-to-use editor, you can add or remove images, links, change fonts, colors, and make it perfectly fit and match your brand.
Using useful metrics, you can observe exactly how your subscribers behave and always know how many of them opened your emails, what their reactions were, whether they took any action such as clicking on a link, etc.
By personalizing your emails, you automatically increase the open rate, and since everything is automated, the whole process of increasing the number of customers will be much faster.
First, you should pay attention to the following:
How many people are opening your emails?
How many people are reading your email content?
How many people are clicking on your email content?
These factors are very important when it comes to ROI, as they make it easier for you to calculate the value of each part of the conversion.
By personalizing emails and using names, you can simultaneously strengthen your relationship with your customers, thus building a foundation of loyalty.
Features Offered:
Intuitive editor
Great customization options
Template library
Important metrics
Automation
Personalization
High ROI
Marketing tools to track roi Poptin price chart
Pricing: Poptin is a tool that offers monthly and yearly subscriptions. It also offers a free plan, but you can upgrade to some paid plans later; for example, the basic plan costs $19 per month, and other plans with various features are listed in the table below.
2. MailChimp
The second email marketing tool we are going to mention is MailChimp.
Mainly, MailChimp helps you create beautiful emails that you can brand and stand out like a true professional among a sea of competitors.
If you decide to invest in email marketing, this application is a great choice as it offers a lot of useful features.
You can use its pre-designed templates and drag-and-drop builder to create stunning and engaging emails for your email campaigns.
Email Marketing Tools Track ROI MailChimp Email Builder
With its easy-to-use drag and drop builder, you can upload images, file links, add text, edit styles, and rearrange any relevant content elements to make your emails look the way you imagine them.
The builder also has its own content library, which means you can store all your files in one place and use them anytime.
In addition, you can choose a specific template to use from the ones provided by MailChimp based on your business goals.
Whether you want to promote your products, share details about a sale or event, or send a newsletter to your subscribers to inform them about the latest news about your brand, these emails are the right tool.
In terms of ROI, with this app, you will be able to:
See the value of your email marketing campaigns
Understand the value of online marketing campaigns for your business
It allows you to increase open rates with automated emails and track customers throughout their journey and guide them step by step.
With analytics, you can understand which strategies you should keep and which ones you should change in your email marketing campaigns.
This integrated tool can help you better understand your audience and their needs by monitoring their activities, tracking open rates, clicks, and more.
With detailed reports, you can monitor your ROI, i.e. find out which customers opened your emails, read them, made a purchase, verified their purchases, and of course how much money you made from that particular email campaign.
Features Offered:
Drag and Drop Builder
Customization Options
Content Library
Templates
Automation
Sensitivity
Personalization
ROI Monitoring
Pricing: This app offers a free plan, but in addition to that, you can also opt for some paid packages starting at $9.99 per month.
Email Marketing Tools Track ROI from MailChimp Pricing Table.
3. Omnisend
Omnisend is another app that deals with email marketing and process automation to help you increase conversions more effectively.
It is meant for small and medium-sized businesses, but can help anyone who wants to increase engagement and create efficient email campaigns.
Omnisend helps you save time with pre-designed templates, subject lines, and more so that you can start working right away and automate every part of the process.
You can use friendly emails to welcome your subscribers, communicate with those who are about to abandon their carts without making a purchase, create order confirmation emails, or recommend similar products.
For example, A/B testing can help you understand which type of email strategy is most effective and which type of design best fits your customers’ feelings.
With its drag-and-drop content editor, you’ll be able to create and edit beautiful emails for your marketing campaigns.
Email marketing tools Track roi poptinomnisend content editor
You can send newsletters to your subscribers and use this drag-and-drop editor to customize the emails to your needs by adding images, menus, or editing layout settings, all without coding knowledge.
In addition, you can add coupon codes to increase sales and provide some added value to your customers.
By using advanced reporting, you can see which emails are performing best so that you can continue using them.
With its ability to offer multi-channel customer journey options, Omnisend allows you to track all purchases and thus compare the revenue of your marketing campaigns.
This allows you to track your ROI, which is also displayed directly on the dashboard.
