Level 2 or Premium Level – for repeat customers with more consistent engagement and purchasing habits. They can get more personalized benefits like special product recommendations, access to express shipping, or exclusive loyalty programs.
Level 3 or VIP Level – For more profitable qatar telegram data customers with frequent and large purchases and brand referrals. This group can get all the benefits of the previous levels along with others such as dedicated customer service representatives, access to exclusive events and product launches.
Choose creative and catchy names for each customer level and let your contacts know that these levels exist. Also, show potential customers how they can get more from your brand through these levels. Check out Ulta's tiered membership structure:
A table comparing Ulta Beauty membership tiers: Member, Platinum, and Diamond, detailing points, birthday perks, and extras.
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Automate – Integrate your tier system with Marketing Automation Tools . This way you can automatically segment your target customers.
As your customer base grows, review your tier system regularly and adjust your criteria if necessary.
Your landing page should help guide users through their customer journey and initiate a conversion. So, it should have clear and effective messages, just like your other touchpoints.
Personalize your messages to target leads at different stages of their journey. Remember to focus on your customer’s interests. For example, in the awareness stage, you might emphasize pain points prospects may have and how your product can solve that problem. In the decision stage, highlight the positive results prospects will get from using your product.
Also, keep your messages concise and make sure your unique selling proposition is easy to understand. In the example below, Mindshare Digital uses benefit-focused copy to highlight their USP. Notice the concise copy.
