Shopping Festival has entered

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Shopping Festival has entered

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Holiday sales are always exciting and chaotic. In the era of popular e-commerce, the phenomenon of crowded stores competing for goods has become a thing of the past. Instead, people browse the special products online as quickly as possible, add them to the shopping cart and complete the checkout.

Now, the countdown to the Double 11 and good buyers and sellers behind the screen are ready to seize the shopping and marketing opportunities before the festival. Brands with e-commerce channels are completing the final promotion details and sending special sale notices; consumers are adding their favorite stores and products to their tracking argentina whatsapp number data 5 million lists, and putting must-buy products this year into their shopping carts. As the Double 11 festival begins, how can we ensure that both buyers and sellers get satisfactory results? In other words, how to achieve the highest sales and customer satisfaction during the Double 11 period and the seasonal special promotion period that continues in November and December? This article will introduce several very practical recommendation tips for brands!

Our answer is "personalization", using Appier's customer interactive marketing platform AIQUA for personalized marketing. Using AI-driven algorithms, AIQUA uses an advanced deep learning model, which can take static and dynamic variables into comprehensive consideration to create more personalized content. The above variables include user interests, behavior sequences, rules and statistics, pictures, text and project attributes, allowing each user to see a website or application tailored for them as soon as they enter the website.

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This year is the 13th year of Double 11. It has become the best stage for major brands to release exclusive and innovative products, and it is also known as the " most anticipated " shopping festival in the world. Let consumers look forward to enjoying the latest products, discounts and snap-up experiences. Try presenting them to them in the form of personalized recommendations to make the shopping process easier!
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