What can we learn from a professional athlete about CRM?

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When it comes to business, we tend to want to get to our goal as quickly as possible. And when it comes to your CRM transformation, that’s not possible. It’s not a sprint , it’s a marathon, and to get to the finish line, you have to manage it like a top-level athlete. Take the case of professional track and field coach Patrick Sang, who in 2001 found a prodigious 16-year-old Kenyan who would soon take the world of track and field by storm. However, Eliud Kipchoge wasn’t quite ready to break records yet: “At the time, he was an athlete who had the potential to develop in the right way with the right guidance,” Sang recalls . So vnpay phone number data Sang used all his expert coaching skills and was able to shape this ambitious teenager into the world-class athlete he is today, who is on track to break the incredible two-hour marathon record this year. And it was thanks to the same mindset and processes that are necessary to achieve a lasting CRM transformation : training, perseverance, and resilience. Teamwork When Kipchoge shaved one minute and 18 seconds off the world marathon record in Berlin, he attributed his success not to physical ability, but to a collective effort . Like any sporting victory, a CRM transformation project cannot happen in isolation: success is only possible through collaboration. Organizations preparing for CRM transformation face the daunting task of revamping old processes and ensuring adequate training to increase team productivity and satisfaction across all departments. The question is: how can you implement this transformation effectively to ensure success?



Improve workflow automation to streamline communication – this helps employees avoid spending their time on time-consuming, non-priority tasks and free up their time to focus on what matters most, like delivering a high-quality customer service experience.
Simplify processes to avoid employee dissatisfaction: Improved processes increase employee satisfaction . When employees are not overwhelmed by stress and workloads, they become more efficient, productive, and motivated.
Train your employees: The most satisfied employees are those who are constantly learning. Training rewards team members by prioritizing their personal and professional growth, which empowers these individuals to add value to the organization.
Effort and dedication CRM implementation can be as daunting as running a marathon. It requires critical thinking about your organization’s needs, as well as the strengths and weaknesses of managing it. This process of introspection and preparation is the only way to ensure CRM implementation success. It’s comparable to when Kipchoge’s race day arrives: as a spectator, you can’t help but be amazed at his speed and how easy he makes it look. What you’re not seeing is the months of effort and dedication that have prepared him for this moment. Your organization’s CRM implementation process should work the same way, so what steps can you take to increase your chances of success?

Use the right software: Just like an athlete relies on the right gear, a team needs the right software. Select your CRM platform carefully and make sure you choose software that meets the needs of your teams and your organization.
Develop your overall CRM strategy: Check that the platform you have chosen fits with your overall CRM strategy; it is no use having the best resources if you lack the capacity or knowledge to implement them correctly.
Track results: Record your results to monitor and measure improvements. You can use these results to motivate and encourage your team.
Learn through trial and error: Transformation depends on adaptability. You must be willing to adjust your processes over time to ensure continuous improvement and growth.
Set a Goal Goals give us direction, something to focus on. Today, Kipchoge’s goal is to achieve something that many consider impossible: run a marathon in under two hours. He’s not ready yet, but his efforts bring him closer to achieving that goal every day. Kipchoge’s dedication shows us the power of setting goals. As you look ahead to your CRM transformation project, you can use your goals to drive results and define your path to continued growth. To make it easier to set goals for your entire organization, ask yourself the following questions.