What is marketing consulting?

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pilide2813
Posts: 21
Joined: Mon Dec 09, 2024 3:46 am

What is marketing consulting?

Post by pilide2813 »

Marketing consulting focuses on planning, optimizing and implementing effective marketing activities. It includes all elements of the marketing mix, i.e. product, price, distribution and promotion. The main product of consulting is a comprehensive marketing strategy developed for a given company, which is then implemented and evaluated in terms of the achieved effects.

Marketing consulting includes:

optimizing brand communication and benefit language in advertising campaigns, e.g. Google Ads and Facebook Ads;
analysis and interpretation of results on advertising accounts;
determining and dividing the budget into individual advertising media;
competitive evaluation and analysis;
support in creating the website and the content placed on it.
The consultant is not only involved in creating malaysia telemarketing documentation. An important element is cooperation between the company and the consultant in order to establish priorities, identify ineffective marketing activities and develop methods to improve them so that they start to bring the expected results.

The advisor aims to accurately determine the client's needs in the area of ​​marketing. In addition, he assesses the effectiveness of currently implemented activities and helps plan their modification. His tasks also include introducing changes and novelties to the implemented strategy in order to improve its effectiveness.

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Outsourcing of activities
Marketing outsourcing can also support the consultant's activities. This is a situation in which you outsource the management and coordination of marketing to a specialized external company . Then you have an external marketing department at your disposal, headed by a marketing manager, who plans, organizes and conducts activities in this area.

At Rikona, we also conduct marketing activities for our clients. Let's talk about the challenges and problems of your company. Leave your contact details - we will call you back.

Benefits of Marketing Consulting
What are the benefits of marketing consulting? It depends! First of all, it depends on the consultant's involvement or access to information. If the specialist has access to data, and at the same time the company is involved in supporting his work, the greater the benefits the company can gain.
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