What is neuromarketing?

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Have you ever wondered why certain advertising campaigns are so irresistible to you that you can't help but click "buy"? We assure you that it's not just a coincidence, but the result of applying neuromarketing , a field that fuses neuroscience and marketing to influence consumer decision-making. We invite you to read this article until the end, not only to discover what neuromarketing is, but to become a true expert in the field. You will learn about its advantages, its characteristics and even how to implement it in your own business to boost your sales and foster a deeper relationship with your customers.

How to apply neuromarketing in your business? Step-by-step guide 0
Neuromarketing is a subdiscipline that is born from the union austria whatsapp number data 5 million between neuroscience and marketing . Although its conceptual roots can be traced back to the 20th century, it was not until the beginning of the 21st century that the term gained popularity and began to consolidate itself as a field of study in itself.

In 2002, Professor Ale Smidts was one of the first to use the term “neuromarketing” to describe research that uses neuroscientific techniques to understand consumer behavior.



This field seeks to understand the brain mechanisms that influence purchasing decisions in order to develop more effective marketing strategies. It uses advanced technological tools such as functional magnetic resonance imaging (fMRI), electroencephalograms (EEG), and eye-tracking to analyze how the brain responds to marketing stimuli such as advertisements, product packaging, or online and in-store shopping experiences.