This is crucial for demonstrating accountability

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Data Minimization: Only collect the data points essential for your lead generation and nurturing purposes. Avoid unnecessary fields on forms.
Secure Data Storage: Implement robust technical and brazil phone number list organizational security measures to protect lead data from breaches, unauthorized access, loss, or destruction. This includes encryption, access controls, and regular security audits.
Record Keeping: Maintain detailed records of consent (date, time, method, specific consent given) or your Legitimate Interest Assessments.
Third-Party Data: If purchasing lead lists (e.g., from a mailing database provider), ensure the vendor is GDPR compliant and can demonstrate that the data was collected lawfully. You, as the data controller, remain ultimately responsible.
Cookie Consent: If your website uses cookies to track visitors for lead generation purposes (e.g., for retargeting ads), you must obtain explicit consent via a cookie banner that allows users to accept or reject non-essential cookies.
Data Protection Impact Assessments (DPIAs): For high-risk data processing activities, conduct a DPIA to identify and mitigate privacy risks.
Data Subject Rights: Empowering the Individual
GDPR grants individuals several rights over their personal data, which your lead generation processes must facilitate:

Right to be Informed: Individuals have the right to know about the collection and use of their personal data.
Right of Access: Individuals can request a copy of the personal data you hold about them.
Right to Rectification: Individuals can request correction of inaccurate or incomplete data.
Right to Erasure ("Right to be Forgotten"): Individuals can request the deletion of their personal data under certain conditions (e.g., data no longer necessary, withdrawal of consent).
Right to Restrict Processing: Individuals can request that you limit the way you use their data.