Online Ads: LinkedIn Ads

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nusaibatara
Posts: 438
Joined: Tue Jan 07, 2025 4:43 am

Online Ads: LinkedIn Ads

Post by nusaibatara »

Goal: Attract businesses who might be experiencing a problem that your solution addresses.
Channels:
LinkedIn: The premier B2B platform in Bangladesh. Share industry insights, company news, thought leadership articles.
Industry Blogs & Publications: Guest posting brazil phone number list or advertising in relevant local/global industry publications.
SEO: Targeting broad, problem-oriented keywords (e.g., "cost-effective manufacturing solutions Bangladesh," "HR software for SMEs").
(targeting by job title, industry, company size), Google Search Ads for high-intent queries.
Industry Events/Webinars: Participation in online or offline trade shows (e.g., Buildcon in Dhaka), industry webinars.
Content Type: Blog posts on industry challenges, high-level whitepapers, trend reports, introductory videos.
KPIs: Website traffic, LinkedIn impressions, ad clicks, whitepaper downloads.
Interest (MoFu):

Goal: Capture contact details of businesses actively seeking solutions.
Channels:
Landing Pages: Optimized for B2B lead magnets.
LinkedIn Lead Gen Forms: For quick, pre-filled lead capture.
Webinars/Masterclasses: Offering in-depth learning sessions.
Email Subscription Forms: For industry newsletters or updates.
Content Type: Detailed guides, advanced whitepapers, case study excerpts, industry benchmarks, tools/calculators.
Lead Magnet Examples: "Free [Industry] Benchmark Report," "CRM Implementation Checklist," "ROI Calculator for [Your Service]."
KPIs: Form submissions, lead magnet downloads, webinar registrations, email list growth.
Consideration (MoFu):

Goal: Educate prospects on your specific solution, address their objections, and build a strong case for partnership.
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