Summary
Do you know what Artificial Intelligence is?
Since the emergence of computers, people have wondered whether it is possible to make
them demonstrate intelligence, that is, to make them think in a human way. With this in mind, artificial intelligence has emerged as one of the technologies spearheaded by
known as the Fourth Industrial Revolution, which originated in the 21st century. This revolution aims to improve the
efficiency and productivity of processes through data analysis carried out with little
need for human interference for manipulation.
Therefore, the innovation used by bc data europe companies focuses on their online marketing of products and also on ensuring better strategic planning for their businesses. Therefore, advertising is guided and done, mostly, in a way that is variable for each profile, such as what happens with streaming playlists, for example, Spotify.
Artificial intelligence
But how does Artificial Intelligence drive business in the market?
Using algorithms, learning systems and software, it is urgent to
simulate human capabilities related to intelligence – such as data and
behavior analysis – which ensures that technological solutions perform activities in an
intelligent and optimized way. In this way, the company focuses on the customer and delivers
what they are looking for, based on a detailed analysis of their search patterns,
clicks and preferences.
Based on this, in order to contribute to this trend of virtual observation, AI relies
on some technology formats that favor it. These are:
Natural Language Processing (NLP):
Aided by software and programming. Through this subfield of AI, machines better understand texts, which enables the recognition of contexts and extraction of relevant information.
Machine Learning:
Machine learning, or “machine learning,” stands out as one of the most important technologies used in AI. It allows data to be evaluated in order to automate the development of analytical patterns in order to discover patterns, make decisions, and improve with little human interference. Companies provide computational capabilities, such as data and algorithms . Examples of large and well-known companies include Nubank and Spotify, when it comes to playlist customization.
Impact of Machine Learning for companies like Nubank and Spotify
Nubank emerged in the market with two of its main purposes being
to revolutionize the financial system, together with giving people control over their money
, and to do so, technology and design would be used in their favor. But what does this mean? It
means that, from the beginning, they would be concerned with making processes, products and services
more efficient and, therefore, intelligent as well – aspects that are closely related
to Machine Learning.
Read also https://liderjr.com/blog/planejamento-financeiro/
Therefore, the clearest way to demonstrate this relationship between the two is when
a customer is approved or not for a credit card, in addition to defining the
credit limit. In other words, the credit analysis algorithm is constantly being fed
with new information, in order to help improve
decision-making, in order to enable the approval of more and more people.
Similarly, the streaming network Spotify receives a huge amount
of database from its listeners every day, since they are spread around the world and
listening to thousands of songs on the app. Using Machine Learning, this
information is analyzed and, as a result, it becomes possible to learn
behavioral patterns based on each person's musical style. The result?
Personalized playlists are created for groups with similar tastes and preferences – and,
also, suggestions of new artists that people with that profile might like.
Employing AI in my company: what are the benefits?
Artificial Intelligence, as its name suggests, relies on virtual assistance to define
aspects that promote improvements with its intelligence in the automation and
adequate analysis of processes. Therefore, it generates benefits regarding:
