What really makes Optimove shine is the versatility in segmentation: from predefined groups to custom segments , you get a wealth of material for in-depth customer segmentation analysis or for specifically targeted campaigns. Powering this customer segmentation process is the platform’s built-in marketing optimization bot, Optibot , which tirelessly combs through data within segments looking for actionable trends and insights.
Optimove also delves deeper into the customer lifecycle, tracking shifts between micro-segments to capture changing behaviors, making it one of the best customer segmentation tools
The best features of Optimove
Information from various sources
Custom segments for campaigns with specific objectives
Native Marketing Optimization Bot
Capture changing customer behaviors
Limits of Optimove
You can't always update data in real time
Customization limitations can be better
Optimove Prices
Custom pricing for Build , Grow , and Scale plans
Optimove Ratings and Reviews
G2: 4.6/5 (More than 100 reviews)
Capterra: 4.3/5 (Less than 5 reviews)
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