Storytelling with Data: A Data Visualization Guide for Business Professionals 1st Edition by Cole Nussbaumer Knaflic

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With this book, Miller aims to help business leaders and marketing professionals learn the real reasons customers buy and how to simplify brand messages so they reach more people and generate greater impact.

This book is ideal for a marketing director of a multinational corporation, a small business owner, or a small online store entrepreneur.

Brand building is a discipline and as such can be learned and fax lists developed based on various techniques that Donal Miller develops in Building a Story Brand.

Jobs to be done: A Roadmap for Customer-Centered Innovation, by Stephen Wunker, Jessica Wattman and David Farber
Written by Stephen Wunker, Jessica Wattman, and David Farber, this book develops practices that place the customer as the guide for innovation.

Here you'll learn how important it is to understand your customers' needs, desires, and interests for creating new products , and you'll understand all the benefits you can generate by developing marketing strategies that put your customers at the center.