On this episode, you’ll learn:

[mstaklimakhatunbd66@]

So he just started to try a bunch of things.

And eventually struck gold with a topic he never would have expected: packing guides for specific destinations.

And if you take one look at their blog, you’ll see a ton of examples. Packing guides for Mexico, Morocco, Portland, if you’re going, they probably have a list for you.

So we asked Fred to share some of his content secrets to help you get to that first million and beyond.

You can tune in above? on Apple Podcasts, Spotify, Stitcher, or buy bulk sms service anywhere you get your podcasts.

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The book that inspired their business.
How their content strategy drives traffic and purchases.
How you can use products that aren’t selling as part of a welcome offer.
Why you need to focus on 1-2 channels.
What to listen for:


[2:27] Lessons from The 4-Hour Workweek.
[9:31] What moved the needle for more repeatable sales.
[11:23] Why they publish who their ideal customer is.
[15:15] How their marketing team has changed over time.
[17:03] Driving repeat purchases for a product that’s built to last.
[24:41] What their content and email strategy looks like.
[26:44] How to plug your product in content.
[29:58] Advice for scaling to your first million in sales.