The Pros of Online Store Discounts

[mstaklimakhatunbd66@]

To further dive into this debate we will take a look at the pros and cons of discounting, and the types of offers you should be aware of. Next, we will look at ways to stay profitable while discounting, and lastly alternatives to discounting. By using these strategies, you will be able to increase your brand’s customer loyalty and trust.

Easy and fast – Online offers can be set up in Shopify or using apps. They’re usually simple to track using Shopify’s Sales by Discount reports.

Increase customer acquisition – Discounts are a major consumer phone number library motivator. Last year, Black Friday saw a record of $7.4 billion in online sales.

Increase short-term conversions – Promotions can help move stock faster from your inventory to your customers. Discounts can help you meet short-term sales goals fast.
The Cons of Online Store Discounts
Brand damage – Online offers can be good for the short term, but can damage your sales margins and profitability in the long run.

Lower long-term conversions – Conversions may lower outside of your sales periods, as discounts can train customers to wait for sales before making purchases.

Attracts sales outside your target – Discounts often drive newer, less loyal shoppers who are typically outside of your target audience.