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Conditional splits in email automations let you send more flexible and targeted email campaigns to your subscribers. Leveraging conditionals will drive higher engagement and improve your deliverability long term, as you’ll only be sending emails that are highly relevant to your customers.

Want to learn more about Hive’s conditional splits feature? Check out this FAQ!



This article originally appeared in the Hive.co blog and has been published here with permission.


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Aggregating Webhooks with whatsapp number list DynamoDB and SQS Delay Queues
by
Steve Hutt
4 minute read
A close up of a climbing rope on a rock.
In This Article
Recap – Webhook Processing Architecture
Change 1 – Use HTTP APIs
Change 2 – Aggregate Webhooks
Change Tracking
Downstream Webhook Workers/Processors
Change 3 – Lambda Optimizations
Wrapping up
Webhooks and the processing of them are a big part of Rewind backups. We’re now processing over 300 million hooks per month at a peak rate of approx 190 hooks per second. We’ve written before about a scalable method for processing large volumes of webhooks and also how to enhance the performance with simple caching. Recently, we embarked on a project to further improve our webhook handling and processing with 2 main goals: