Types of Benchmarking

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There are several types of benchmarking: competitive, internal, and functional. The use of each depends on the time or situation of your business. You can apply them in different areas and with different goals.

Internal Benchmarking
This type of benchmarking is carried out within each organization. It is gambling data brazil typically done in large companies with a variety of departments. It is also very common in groups comprised of several companies.

In this process, a specific sector must be identified and its performance analyzed relative to other areas . This requires the fewest resources to complete, as the information comes from the business itself.

Competition Benchmarking
In competitive benchmarking, the processes, functions, products, and services of the main competitors are measured and compared with those of the company itself . This approach makes it possible to detect errors and implement improvements that aim to outperform competitors.

Of the three forms of benchmarking, it is probably the most complicated to implement, as it requires more resources for data collection due to the difficulty involved in obtaining accurate information from the companies evaluated.