Improving Your Email ROI with Data-Driven Insights

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Adhering to spam lawsspam laws are, without a doubt, a necessity, but they can also be somewhat of an annoyance when it comes to adhering to them in terms of email marketing. Most parts of the world have imposed strict spam laws that are not entirely the same, meaning you have to be aware of all of them in all the countries your email subscribers reside in; otherwise, you might find yourself unknowingly breaking a few and getting banned or fined heavily.

Getting sent to the spam folderalthough the word spam refers to all united kingdom phone number resource irrelevant or unsolicited messages sent over the internet, it is mostly associated with email nowadays.Your marketing emails could end up being marked as spam for a few reasons, the two most common being:sending emails very frequently or not sending emails that are relevant triggering spam filters used by email clients so, when sending out your emails, keep in mind that if you raise any red flags with recipients or email clients, chances are high that they’ll see you as nothing more than a spammer.



Having to adjust your email design to different screen sizes and email clientssubscribers of your email list are definitely not all going to be users of the same device or the same email client, meaning that your email design might end up being displayed and rendered in all kinds of ways. Unfortunately, unresponsiveness and poor rendering are not only an eyesore; they also have a poor effect on clickthrough rate (ctr), conversion rate, and other email marketing success factors.