True Cost Per Click (TCPC) is a concept familiar to every marketer working with contextual advertising platforms such as Yandex Direct. In simple terms, a true cost is the maximum price per click that an advertiser is willing to pay, given business constraints, to achieve the required KPIs and ensure positive business economics. This metric helps determine how much to invest in advertising campaigns most effectively to achieve the desired results without compromising the company's financial health.
Differences between regular bid, genuine bid, and cost per click (CPC)
Often, when working with contextual advertising, there is confusion between the concepts of a genuine bid, a regular bid, and cost per click (CPC). These terms are closely related, but have significant differences that are important to understand for optimizing advertising campaigns.
Regular rate
The standard bid is the amount that the advertiser sets as the maximum payment for a click on their ad. This bid is set without direct dependence on specific business goals or KPIs. The size of this bid directly affects the amount south korea mobile database of traffic that the advertiser can attract and the audience reach in search or in the Yandex Advertising Network (YAN). Setting too low a bid may result in insufficient reach or even no impressions on effective sites with a high entry threshold. On the other hand, setting too high a bid may make advertising placement economically inexpedient.
Sincere bet
A True bid, as opposed to a regular bid, is the most profitable CPC an advertiser is willing to pay based on their business goals and KPIs. It is a bid that not only delivers sufficient traffic, but also ensures that each click delivers the greatest possible return within the given financial constraints. A True bid is determined based on a thorough analysis of ROI and other key economic metrics.
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