Development of a product positioning concept

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At this stage, the product positioning is approved and an advertising strategy for its promotion is developed.

Development of a product positioning concept
Development of a product positioning concept
When developing your positioning, use data from market and consumer research, and examine the ivory coast mobile database strengths and weaknesses of your product. Based on this, develop a unique selling proposition.

Development of a concept for positioning a brand or the company itself
At this stage, it is important to conduct a competitive analysis, and it is necessary to study not only direct competitors (i.e. companies producing similar goods), but also indirect competitors (i.e. companies selling goods that also solve the existing consumer problem). Based on the data obtained, it is necessary to choose a positioning concept for the company itself (or brand).

For example, to differentiate yourself from competitors by price, to stand out with the help of unique characteristics or properties of goods, to focus on consumers who want to stand out with the help of the company’s products.