From a cultural point of view, color is an important component

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With all the variety of color combinations in the design of logos, there are a sufficient number of black and white combinations that characterize the neutrality, calmness and transparency of the brand. But it should be borne in mind that the presence of several colors in the logo indicates the multifunctionality of the company.


At an early age, red is associated with fire trucks, yellow with the sun, and green with grass israel mobile database or tree leaves. All of these primary associations are the basis of color psychology.

Figuratively speaking, the initial color perception is present in every culture and indicates cultural and value orientations that may differ among different nationalities. For example, in the USA, pink is associated with ballet dancers and princesses, while in Japan it is the national symbol of cherry blossoms.

Knowledge of national cultural characteristics will help in adapting marketing policies to a particular market, especially if the company has an international scale.

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The Coca-Cola brand is an example of the prevalence of red color - packaging, design, bottle caps, freight transport. In the minds of consumers, it has already been ingrained that the color of Coca-Cola is red. The constant presence of this brand has made it a part of everyone's life.

When thirsty and entering any store, cafe or restaurant, people immediately start looking for a red refrigerator, as there is a cold drink there. A red vending machine is clearly visible from almost everywhere and if a person does not see it, he immediately understands that something is missing.

If one day Coca-Cola rebranded and changed the color red to green or gray, there would be confusion in people's minds.