How to Distribute a Press Release

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When it is time to send your press release to the media, you need to pay attention to the following:

The Moment
Evaluate the choice of the moment of disclosure, based on the characteristics of the media.
Check the frequency of the media
Avoid sending on Fridays, weekends and Monday mornings.
The selection of means
Evaluate the theme of the austria mobile database and understand which media it fits into: news agencies, TV, radio, economic and/or generalist newspapers and weeklies, regional media, blogs, technical media (Information Technology, Human Resources, etc.).
Know the editorial positioning of the media and the journalist, knowing who writes what and what approach to use.
Keep journalists' contact details up to date (name, email, telephone, role, social media outlet).
Avoid sending out mass press releases, prioritizing contact with previously selected journalists.
Study the possibility of presenting the content to influencers or stakeholders