But they also reinforce the idea of ​​living freely

[basedataseo]

However, this generation was not born or raised in the fast-paced world we live in today. As a result, they tend to be more resistant to change because they prioritize stability, especially in their careers. This generation still retains many of the characteristics of the baby boomers, such as the pursuit of career stability, discipline, and respect for hierarchy.

and enjoying whatever they want. However, this generation oman whatsapp data grew up during the cold war and brazil's civil-military dictatorship. Therefore, optimism is no longer the same. Generation x is more suspicious of authority and rulers, has lost a bit of collective consciousness, and has become more individualistic and competitive.

Marketing and advertising campaigns encourage this and reinforce them. It is no coincidence that many people started their own companies and now represent a large proportion of entrepreneurs, including start-ups. According to fiesp, % of brazilian startups are owned by people over two years old. In addition, this is also a generation with strong consumption.