Any errors on the website harm SEO

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The foundation of search engine optimization (SEO) is valuable and functional content. If you manage to catch all broken links and redirect them to relevant content, you will benefit not only your visitors, but also your website's position in search engines. A functional and error-free link structure increases the authority and ranking of your website. However, it takes so little to eliminate unnecessary errors . Once you correctly redirect broken links to new content, you will see these pages rocket back to the top of the search engine results pages (SERPs) .

Since search engines are still one of the most malta phone number data important sources of relevant traffic, improving your search results page rankings will also mean an increased inflow of potential customers.

However, if the linked content no longer exists on your site, and there is no similar one, you can create a special 404 page that explains to the visitor that the content they are looking for is no longer on the page , tells them why (for example, the link led to an item that is no longer available), and provides them with a signpost to other important sections of your site.

How to avoid broken links
If you're redesigning your website, switching to a different CMS, or changing your e-commerce system, make sure you're properly redirecting traffic to the new pages. But even if you're not redesigning your website, you should regularly check your website for errors.