He believed in the potential of the Internet and the eBay Motors Marketplace

[metoc15411]

In running the Vernon Auto Group, Colin knew exactly what was needed to win in the fierce competition in this industry. However, the previous manager's management policy did not place any importance on the Internet. In fact, the salesmen had PCs on their desks, but some of them were not even turned on, and seeing this, Colin felt that a strong change was necessary.

"The reality is that we were a small local car dealership trying to compete in a small town with a limited market. In that situation, it was essential for us to succeed online. So posting ads and selling our cars on eBay not only helped us advertise to millions of customers across the U.S., but it also supported our business philosophy of offering cars at a fair, fixed price to every customer."

As a result, we got a chance at eBay and started seeing results one after another.

Colin continues.

"We started out selling only used cars on eBay, but soon started selling new cars as well."

In fact, we were one of the first dealers to start list of us mobile phone numbers database selling new cars on eBay. Today, we are one of the few dealers that sell our entire inventory of used and new cars on eBay. I don't think there's a better strategy at this point.

Understand the role of eBay in your business strategy
"For us, eBay is a tool that gives us exposure to consumers. The more our cars are listed on eBay, the more sales we make. The huge Internet marketplace creates more business opportunities. In fact, we sell thousands of cars across the United States, but only a small portion of them are sold directly on eBay. But the point is not how many we sell on eBay, but to think about our true strengths on eBay in a larger context. Using eBay plays a big role in helping our cars be found by Internet search engines at any time, and also in increasing our company's credibility. For example, when we list a car on eBay, our car immediately appears at the top of Google search pages. In most cases, it appears at the top of the page. This is an irreplaceable SEO and advertising effect."

Chris, the company's e-commerce director, adds, "eBay is the place where anyone looking for something specific ends up at some point, and this is particularly true when it comes to cars. So just putting your item on eBay has a noticeable effect on general search. My advice to fellow sellers would be not to narrow eBay down to it being just a direct investment. If you connect the dots, you see a bigger picture. Not only does putting your item on eBay sell, it has a ripple effect on very important search engines like Google."