It's a fact: the visual is what first draws our attention and sparks our interest. Even more so when we talk about a brand , its identity and reception by the public, design will be a fundamental tool.
And, more than just an element, it will be the basis on which our entire business campaign must be founded.
Design communicates more than we think. With just one image, it can tell us about a lithuania mobile database company's values, its sector, its style, its personality and its history. In just a few seconds, it will make a specific impression on a person, who will automatically form an opinion about us.
So, there are some rules that are best not to be broken. Let's look at 10 key guidelines to regulate your design.
1. Be clear about our branding
A brand's branding is its entire visual identity: what predominate colors, what fonts, what illustrations. This proposal will be essential to understand how we are visually and to be able to reflect ourselves in all the communication pieces we carry out.
2. Be clear about our brand personality
The same goes for our brand personality, our voice, our way of communicating. It is always suggested to define these aspects in a brand manifesto, to be clear about how we speak and present ourselves to the public.
Our design must always remain faithful to these foundations.
3. Maintain consistency
Once we have internalized our branding and our voice, we will have to reflect these aspects on all our platforms, but always making sure to be consistent.
For example, it would be very wrong to use certain colors on the web, other colors on social networks , and others in our advertising pieces.
On the contrary, we must ensure that our visual identity is consistent and consistent in all corners and actions of our brand, to consolidate our image and digital presence.
4. Determine colors and fonts
It is recommended to establish only three colors and three main fonts, which we can vary depending on each day and specific promotion, but always limiting ourselves to the same ones.
It is precisely about maintaining consistency, but also about enhancing our branding by making it easy for the audience to recognize these elements as ours.
5. Pay attention to readability
When we need to add text, we need to include it as a piece of the design. That is, we need to adjust it so that it reads well and fits well in the overall design.
If our text is very long, for example, we will have to include it in a space where it fits or try to separate it. In short, when it comes to design we must think of the paragraph of text as if it were an image, so that it is aesthetically integrated.
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