Top of the Funnel: Guide to Attraction Content

[bitheerani93]

Anyone who is involved in or at least familiar with the world of marketing and sales has already come across the concept of a sales funnel: now, we will approach the concept of the top of the funnel in a practical way, without beating around the bush.

In the context of digital marketing, the lithuania mobile database goal of the Top of the Funnel is to attract a broad audience . At this stage, potential customers are often not even aware that they have a problem or a need that needs to be met.

Therefore, the focus is on raising awareness and interest. Without further ado, let's get to the content of the article:

How important is ToFu?
The best types of content for Top of Funnel;
How to create content for this phase;
Free e-book on customer journey mapping!
What is Top of Funnel (ToFu)?
The top of the funnel is the first stage of the buyer's journey. This stage includes potential customers who are still in the initial stages of awareness and interest in a topic, product or service.

In a content funnel strategy , this is the time to attract people, grabbing their attention and focusing much more on education than sales.

Imagine a fisherman casting a large net into the sea. At first, he doesn’t know exactly what or how many fish he will catch. The sea is vast and full of different types of fish, just as the market is full of different types of potential customers.

The moment the fisherman casts the net corresponds to the Top of the Funnel in marketing. The goal is to cover a large area to attract as many fish (customers) as possible!

Just as the network does not discriminate what type of fish it catches, at ToFu , the marketing strategy is designed to appeal to a broad audience, without focusing on specific segments yet.