Can your company justify all its marketing expenses?

[bitheerani93]

Meio &Mensagem on July 31st featured an interview with Mastercard CMO, Raja Rajamannar, in which he talks about a very sensitive topic for us here at Runrun.it : the importance of measurement for truly understanding a business's results. His point is that companies' Marketing departments are unable to deliver real results and, therefore, their leaders have been replaced by more analytical professionals.

Below is part of the interview:

Even companies that have historically had robust marketing teams with strong leadership will need to be able to cayman islands mobile database results. This is because marketing is the destination of hundreds of millions of dollars of the budget. It is natural for executives and financial leaders to ask the CMO: “What are you doing for the company’s business? And don’t tell me a bunch of nice things, but rather what you are actually doing for the business and the company’s results.” You need to be able to prove it.

Apparently, it’s not just companies with tight budgets that are keeping a close eye on the numbers. Large companies with “infinite budgets” are also gradually adopting data-driven characteristics – and we’re not just talking about technology companies. The reason for this is almost obvious: if in a small organization, any wrong turn can lead to a loss with no return, imagine in a large company? The loss is much greater, since investments are at a different level.