Walmart Takes Voice Search to a New Level

[bitheerani93]

The so-called V-commerce, or Voice Commerce, has just received news that should bring exponential growth. In the US, the giant retail chain Walmart has launched a voice ordering tool on Google Home that covers more than two million products.

Meanwhile, Google also announced the launch of the Google Home Mini, a voice search tool that is expected to compete head-to-head with Amazon's Echo Dot.

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What to do to make a brand stand out?
Well, this was a brief (and restricted) overview of the current situation in the voice search market. Given this scenario, it becomes clear that a good marketing strategy in this sense will need to focus on the research itself to obtain good results in this field.

But voice search is a little different than word search. The rules change subtly. Before looking at keyword optimization, brands will need to focus on more complex language demands. Just as people use multiple keywords to get more specific results when searching online, they tend to ask more detailed questions when searching via voice.

Instead of asking, “Where is the nearest pharmacy near me?”, they will ask, “What is the cheapest pharmacy within a ten-minute walk from here?” The technology developers expect users to look for details such as pricing, among others. And when creating a voice search strategy, all of this needs to be taken into account.