Optimizing for Inclusivity and SEO Sara Fernández

[mahmud220]

Web Accessibility: an international SEO consultant from Spain with experience in translation and localization, shared with us the importance of online accessibility, without distinction. The first thing to remember when talking about accessibility: “ Disabilities can affect vision, hearing, mobility, mental health, neurodiversity, and speech, and can be classified as permanent , temporary , or situational . ” This means that at some point in our lives, we will all encounter some form of disability. For those still not convinced, the European Union will push through a directive called the European Accessibility Act (EAA) which aims to improve the functioning of the internal market for accessible products and services by removing barriers resulting from different rules in the Member States.

It will apply from 28 June 2025. It applies to businesses trading in the EU regardless of their location, covering all digital products and services on public sector websites as well as private sector online Argentina Mobile Database shops and platforms. The objectives of the EAA are: Promote a more inclusive society. To support independent living for people with physical, mental, intellectual or sensory disabilities. Ensure accessibility for groups such as seniors, pregnant women, or people with temporary disabilities. The requirements are as follows: Adapt designs to accommodate temporary and situational disabilities.

Ensure compliance with a standard that is consistent with the Web Content Accessibility Guidelines (WCAG). The conclusion for companies is that they should seek legal advice from their own or external team before the regulation comes into force, so that they can face sanctions for non-compliance. Organic traffic growth through the expansion of AI-generated content Next, we were interested in a presentation by Murat Yatagan , who talked about his client Blinkist. This client had a very strong brand but very little traffic that would lead to conversions. And this despite having the largest database of book summaries, created by hand and mostly supplemented with unique audio summaries.