Convert your prospects into clients
Once you have a database, it's time to work on converting customers and closing sales . One of the main mistakes in digital marketing strategies is the lack of or no integration with sales .
If you don't integrate sales measurement, you won't be able to measure your return on investment (ROI) . Integrating a sales CRM is always the best decision, as it allows you to see the whole picture: optimize your budget, improve the productivity of your marketing and sales teams, and measure your return on investment.
Close more sales
The three elements that make this stage more efficient and allow you to close more sales are lead nurturing , lead scoring , and automation of marketing and sales processes .
By integrating these elements, an automated content flow is created that is adapted to the user's purchasing cycle; using lead scoring , the right moment to convert them into a customer is determined .
Once you integrate these three elements, your sales process has already advanced at least 60% in an automated way . Incredible, right?
Grow smart
What areas of opportunity do your marketing and sales teams have?
Marketing and sales teams have huge areas of opportunity in their productivity.el salvador phone number data From strategies with poor ROI measurement and analysis , to the hundreds of calls and emails sent by sales representatives with low response results.
“80% of marketers report that their lead generation efforts are ineffective . ” (BrightTALK)
“40% of marketers say proving the ROI of their marketing activities is their top marketing challenge.” (Hubspot)
“Prospecting is the most difficult part of the sales process for salespeople.” (Hubspot)
Smart Investment
The Inbound methodology allows you to streamline your marketing and sales efforts, achieving more with less effort . If you invest between $25,000 and $100,000 a year, you can achieve an ROI of up to 51%, versus 8% if that same investment were allocated to traditional marketing (outbound).
Inbound marketing helps businesses grow by increasing revenue and decreasing prospect acquisition costs through demand generation, intelligent conversion of prospects into sales, and maximizing the efficiency of marketing and sales team efforts.