In this digital age where milliseconds can make or break your online presence, your choice of web hosting wields more power than you might think. Whether you’re a seasoned marketer or just dipping your toes into the digital waters, choosing the right web hosting plan for your digital marketing strategy can seem like a daunting task.
But there’s good news – once you know what to look for, it’s not as hard as you might think to find a web host that aligns with your goals. There are a lot of moving parts, but we’ve put together this guide to help you focus on what’s important and avoid wasting time and effort on unimportant things.
Read on, make a list, and get ready to learn all about the intricate relationship between lebanon mobile database your web host and your digital marketing.
Assessing your digital marketing needs
You won’t know which boxes you need to check until you have a solid idea of what your digital marketing needs are. Start by defining your business goals.
What do you want to achieve with digital marketing? Whether it’s brand awareness, lead generation, sales, or customer retention, having well-defined goals is the foundation.
From there, you can decide what type of digital marketing strategies you need to focus on. A complete digital marketing strategy typically encompasses content marketing, search engine optimization , social media marketing, email marketing , PPC, and more.
Knowing your goals, your strategies, and what actions you plan to take as a business to achieve them is key to figuring out whether or not a web host will work for you.
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Below, we’ll outline some factors you should pay close attention to when choosing a web host. Your host can either align with your needs and increase traffic, sales, and revenue, or it can conflict with your goals and hinder your efforts.
Factors to Consider When Choosing a Web Host
Not all web hosts are created equal. Some are excellent, many are average, and some should be avoided from the start. Here’s how to tell which is which.
#1. Uptime Reliability
Every minute your website is down, you could be losing a conversion. Spending money on social media ads and PPC ads is a waste if you’re paying for every click but your website can’t receive visitors!
Plus, if someone clicks on an ad or finds your website on social media and comes across a webpage that’s down, it will take a bit of a hit to your brand reputation. And then there’s the fact that bounce rate negatively impacts SEO… So choosing a host with a reliable uptime guarantee is a MUST.
99.99% Uptime Guarantee
Avoid throwing money down the drain by making sure you ONLY consider web hosts that offer a 99.99% uptime guarantee. This is the industry standard - anything less than this will put you behind pretty much every other competitive site out there.
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