BaseLang uses testimonials to promote their one-week trial classes for just $1:

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Baselang continues its customer funnel by giving prospective students a few Spanish phrases that could be useful in a conversation:


You may use Google Ads to display your site in searches for keywords that are relevant to your business. You may also use Facebook Remarketing along with ads on third-party sites, especially for users who might have been curious about your brand and visited your site once or twice.

Desire
Once someone shows their interest in your ghana cell phone number list product, you need to help that lead know more about it. You can use a variety of approaches to make your leads want to try your product. For example, you can use YouTube content to promote user testimonials.

Through paid ads, you can promote not just your product but also the user experience.

Action
In the Action stage of the sales funnel, you need to convert the lead into a paying customer by convincing them that your product is worth the price tag. You may also retarget customers who have gone to your website and initiated a purchase but did not push through with it.

In this example, Baselang features a review from one of their students. What’s interesting with this review is that the student did the review mostly in Spanish after studying it for just six months.


Clicking on the ad leads you to a YouTube video that features a link to a signup form. The website also notifies site visitors whenever someone signs up for online Spanish classes:


Using paid ads across different platforms will allow you to “guide” a potential customer through the sales funnel and give you a better chance of converting them into paying customer.