Switching from a specialist discipline to a meta-role requires a lot of experience, a broader, holistic mindset and the will to deal with new topics. Strategic thinking and looking at the big picture are more important here than specialist knowledge in implementation.
I still think it is very important to have been involved in implementation in one or more areas, ideally, so as not to be seen as a theoretician. The principle of the T-shaped marketer can be an approach here. In other words, marketers who have deep practical experience in at least one area and have a well-founded overall overview of many areas of communication/marketing.
I think it is advantageous to have gained in-depth practical brazil cell phone number list experience in at least two areas (PI-shaped marketer) in order to fill such a meta-role. The more practical experience in different disciplines the better (multi-shaped marketer).
For example, a career in content creation and SEO would be an advantageous profile for such a step.
Below is an example of a multi-shaped marketer as the ideal candidate for a CMO or Head of Inbound. This is an ideal profile and requires 10+ years of experience in SEO, editing and IT and a corresponding focus of interests. A stroke of luck for any company.
Example: The SEO as a multi-shaped marketer (click on the image to enlarge the graphic), © Olaf Kopp, Aufgesang GmbH
The SEO as a cross-departmental consultant
In this role, the SEO proactively advises all neighboring departments with interface relevance and is therefore provided with the necessary influence from the heads. Taking SEO into account in all neighboring search-relevant areas is a must in this role and is accordingly anchored in processes. However, this also requires a certain amount of assertiveness and leadership talent in order to get everyone involved on board.
The main focus here is to advise and train everyone involved so that they can largely carry out the implementation themselves. Since the SEO in this role inevitably eliminates himself in the long term, the ideal person to fill this role is an external consultant or agency.
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