News from the world of SEO – April 2020

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Use structured data . This will help search engines know exactly what the price is, what the product description is, what the availability is, or what customer reviews are. This comprehensive guide can help you .

Photos, images, videos. An e-shop needs quality visual content
Pay attention to the quality of your photos and videos and avoid stock photos. The reason is simple: e-shops that contain identical product photos will not only be easily forgettable for the customer , but also likely untrustworthy. In this case, as well as when embellishing product descriptions, be original and personal. Stand out.

What photos, images and videos are your competitors using? Be one step ahead. Take a photo peru phone number data of the product in real use, attach an instructional video and maybe even a video reference – and you’re set. Your own visual content also has the advantage that you can recycle it as you wish: photos and videos will be useful for further promotion, for example on social networks or in newsletters . And don’t forget: a picture says more than 1,000 words – and one second of video, by analogy, 24,000 to 60,000 words.
There are many new things happening in search engine optimization every month, and it can be time-consuming to keep up with everything. So, at Včelište, we decided to summarize all the news for April into a clear article so that you don't miss anything from the world of SEO. If you want to read more about a given topic, just go to the source.

What's new at Google
Google probably interests us the most, as it accounts for about 75% of search engine traffic on average . So let's just imagine what happened here in April.

You don't have to deal with disavow for spam backlinks
Google has reiterated that in most cases, there is no need to disavow backlinks that appear to be from spammy websites. This was stated by John Mueller in response to a question about whether Google plans to make it known which backlinks have been identified as spam.