Using Instagram for Business

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It is natural to want to use Instagram for business purposes, as it is likely to gain many users this year as well. However, the problem is that Instagram has a low ability to spread posts. The
best way to start is to use it as a tool to improve your company's image and brand image with high-quality photos that are suitable for Instagram. It is also beneficial to look at its low ability to spread as a positive and use it as a community tool for interaction, with the aim of strengthening engagement with users who have become your fans. It is important to think of the photos you post as an activity tool for branding and marketing.


Also, while Instagram has a low ability to spread information, you can still increase the spread of information by linking it to other SNS or using hashtags. Below are some points to keep in mind when posting on Instagram.


Important operational points that companies should keep in mind
Currently, Instagram has a large number of users, but india mobile phone numbers database compared to other SNS, Instagram has a low diffusion power, so you need to be creative if you want to spread your message.
Below are some tips for spreading your message.

1. Clarify the company's communication concept and operational concept
The first thing you need to do is decide in advance which product or service (what) your company is offering, to which target audience (who), and in what format it will be presented.

2. Connect with Facebook and Twitter
Instagram does not have a function for spreading information like Facebook's share or Twitter's retweet.
Instagram was acquired by Facebook in the past, so it is easy to link with Facebook. It also has high compatibility with Twitter, so you can link it without any discomfort. Once you set it up, when you post to Instagram, it will be posted to Facebook and Twitter in the same way, so you can expect it to spread.

3. Add hashtags
When posting on Instagram, if you write a word with a hashtag in the comment section, the post will be easier to find in Instagram searches. You can add up to 30 hashtags to one image. Hashtags are more likely to be found if they are written in various patterns, such as Roman letters, Japanese, kanji, and katakana. However, do not add tags that are completely unrelated to the content of the post.