Google AdWords Dynamic Search Ads are amazing value for money

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Now that cherry blossom viewing is over, spring is in full swing.
As the temperature rises, so do our activities. Google has announced a new advertising technology that Live Commerce users should not miss.

Dynamic Search Ads were announced around October 2016, and as of April 2017, all of its features are available in Japanese.


In the past, marketers would rely on their own experience and intuition to find candidate keywords and then create ads based on them. From there, they would make improvements through repeated meticulous work, and finally narrow down the keywords that would result in sales to about 2-3, and adjust them to maximize the cost-effectiveness. It takes at least 2-3 months to achieve results, and in some cases it can take longer if you need to improve your website as well.

This is the general operation of Google AdWords that our uruguay whatsapp data company is currently using. Therefore, keyword advertising is greatly influenced by the experience of the "person" in charge of Google AdWords or the "company" that operates it.

On the other hand, the timing of ads displayed by the new type of ads called Dynamic Search Ads is decided by Google when a user searches for a keyword related to your website. Therefore, there is no need to create keywords or write ad copy for each keyword, so even if you are a complete beginner, you can get the same results as a professional. This is what makes it so great.

I tried it right away


The above results were tested for four days from April 16th to 20th, using products from the Discovery Japan Mall. In those four days, the total amount spent was only 172 yen, and two conversions were obtained. The country where the conversions were obtained was the UK, so it can be said that it is perfect for cross-border e-commerce operations.

The ad I created was very generic and had very unappealing text. Despite this, the results were better than keyword ads and shopping ads.



The web pages that can be targeted by advertisements are, at a minimum, pages that are indexed by the Google crawler, so for full-scale operation you will need to decide which pages to crawl in Webmaster Tools, and on the Google AdWords side you will need rules for the web pages that can be targeted by advertisements, so this involves experience and IT technology.However, it is still easy to implement, as you don't need the creative skills to create advertisements and it doesn't take much of the effort of adding keywords one by one, as with keyword campaigns.

This is a really useful ad.

Advertising is cheap
Good value for money
Low operational skills are OK
Instant results
So, if you are thinking of quitting Rakuten and going it alone, whether it's cross-border or domestic e-commerce, please contact us for a consultation about Google Shopping .