Although Hong Kong is not an independent nation, it is the 16th richest territory in the world according to the World Bank. In this article, we will look at social media and online shopping in Hong Kong.
economy
Hong Kong has a population of 7.2 million, a GDP of $274 billion, and a per capita GDP of $42,423, and is expected to grow further in the coming years.
Hong Kong is a leading global financial centre and a full member of the World Trade Organisation (WTO), playing a vital role in trade between China and the rest of the world.
The number of online shoppers is 3.66 million, increasing to uganda whatsapp data 4.446 million in 2020, with the average annual purchase price per person being $1,201.73, predicted to reach $1,501.93 in 2020. The percentage of users using e-commerce is surprisingly low at 56.53%, leaving room for sustainable growth in the future.
Trends in the number of online shopping users in Hong Kong (unit: million people)
E-commerce market size and product categories
Hong Kong is largely in line with global online shopping trends.
400,000 women aged 16-44 shop online more than men. Breaking down by age group, there is a significant drop in online purchases in the 45+ age group. Online spending is spread across all age groups, with consistent growth expected across all age groups/genders by 2020.
Age of Hong Kong Internet Users
Hong Kong has a strong tendency for products that sell well on global online shopping sites to also sell well in the Hong Kong market.
Personal electronics and clothing are the most popular products in this sector, generating the majority of market revenue. Electronics is the main source of revenue and is expected to maintain its market value, growing from the current $1.29 billion to $1.92 billion by 2020. The fashion sector is expected to see strong growth.
Hong Kong's online shopping users to reach 4.446 million by 2020
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