According to Internet Penetration, the internet penetration rate in Vietnam is 56% and is expected to rise to 69% by 2021. Smartphone internet users account for 31% of the total and are expected to grow to 42% by 2021.
Online shopping in Vietnam is mainly done on smartphones and desktops: 18% make purchases on smartphones and 71% on desktops.
Internet connection device situation in Vietnam
marketing
Marketing spending in Vietnam is spread across various platforms. TV turkey whatsapp data advertising continues to reach $1.3 billion in 2018. Digital advertising is expected to continue to grow to $35 million by 2018. Newspaper marketing spending comes second with $52 million, followed by outdoor advertising with $38.5 million.
Advertising channels used by Vietnamese consumers
Social Media
Social media penetration in Vietnam is only 44% of the total population and is projected to reach 53% by 2021. Facebook, ZING Me, Blogger, WordPress and DIENDANBACLIEU.NET are the major social networks.
Internet Penetration Rate
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