Why Instagram is recommended for attracting inbound tourists

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It has been reported that Instagram users are men (40%) and women (60%) aged 25-45 living in urban areas. There
are 800 million active users worldwide, 20% of whom live in the United States, and the remaining 80% are from a wide range of countries around the world, including Europe, America, and Asia, such as Japan, Brazil, Spain, Germany, Turkey, the United Kingdom, Poland, Canada, France, Argentina, and Indonesia.
Even though Twitter and LINE are popular in Japan, Instagram users are overwhelmingly more numerous from a global perspective, and it has been reported that the response rate (engagement rate) to posts is about 7 times that of Twitter and about twice that of Facebook.
In addition, according to a survey by Yotpo, about 30% of Instagram users have actually purchased a product they found on Instagram. Looking at the above, if you are using Instagram to attract customers, you should be aware that the majority of users are foreigners.
For both men and women, it is important to post with women in mind.



● Five points to attract overseas customers on Instagram
To attract inbound tourists through Instagram, you must senegal whatsapp data first be aware of your target demographic of "women under 35 years old" and provide explanations of the photos in English. The key points are summarized below.



Tip 1: Post beautiful photos with a theme
Unless you are a celebrity or a celebrity, you will not gain many followers unless you have a set theme. In the case of a shop, it is important to post beautiful and attractive photos that fit a theme, such as "what the shop sells," "what kind of customers there are," "what kind of staff and owners work there," and "the atmosphere of the shop and event scenes."



Tip 2: Write easy-to-understand English descriptions for your photos
To appeal to 800 million people around the world, it is much more effective to write in English, which is the common language, than in Japanese. If you want foreign female users under 35 to see your photos, the description of the photo must be in English. Don't worry about using Google Translate, just use English. Even if you post beautiful photos of Japanese tourist spots, if the description is in Japanese, it will not reach any foreign users at all.

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Tip 3: Use hashtags
A hashtag is a feature that allows you to enter a keyword after a "#" and posts containing that tag will be displayed on Instagram in a list. Hashtag
search is a typical feature also found on social media sites such as Twitter and Facebook, and allows users to collect information related to a keyword by entering it in the search box.
Promotional methods include adding a comment calling for people to "post with this hashtag if you visit this place," or advertising in local leaflets, etc. The following are some of the most common hashtags that are often used for inbound tourism.