What is customer data?

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Customer data is literally information about existing and potential customers. Attribute data such as age, gender, place of residence, family structure, and occupation, as well as behavioral data such as past purchase history, internet browsing history, and social media activity are all important parts of customer data.

Depending on how you collect and handle customer data, it can be indonesia whatsapp number data categorized as quantitative data or qualitative data. This is important for marketing, so let's explain the difference.

Quantitative Data
Customer data that can be quantified is called quantitative data. The attribute information mentioned above, internet browsing history, behavioral history, etc. are all classified as quantitative data. Because it can be quantified, it is easy to objectively evaluate, there is little deviation no matter who uses the data, and it is easy to ensure the accuracy of the data.

Qualitative Data
Qualitative data is data that is difficult to quantify, as opposed to quantitative data that can be quantified. Qualitative data includes opinions and messages from potential customers, as well as feedback and complaints from existing customers. Because it is difficult to quantify, it is necessary to firmly establish methods for collecting and evaluating qualitative data, but it allows you to understand potential customers more deeply than quantitative data.