High usage rate Cross-border e-commerce usage rate in Australia

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According to the Google Consumer Barometer, about 70% of Australians say they buy products online from overseas at least once a year. This is probably because they can speak English and there is no customs duty on products under 1,000 Australian dollars (about 84,000 yen) when shopping through cross-border e-commerce. Cross-border
e-commerce seems to have become a common way of shopping in Australia. According to a survey by statista.com, there were about 21.18 million Internet users in Australia as of January 2016. Assuming that the population of Australia was 24.05 million as of March 2016, the Internet penetration rate per capita was 88%, and the smartphone penetration rate was also high at 77%.


Some survey results suggest that 65% of the population has paraguay whatsapp data made an online purchase. Looking at the rankings of e-commerce sites, more than 30% of the top 10 are overseas sites, proving the widespread use of cross-border e-commerce on a daily basis.
The top three countries for purchases on overseas sites are the United States, China, and the United Kingdom, and the reason people use cross-border e-commerce sites is because they can purchase cheaper products than those sold domestically. Around 50% of people use cross-border e-commerce sites between the ages of 18 and 40.

Percentage of people using cross-border e-commerce

Countries where cross-border e-commerce is conducted



Best-selling products in Australia
When we looked into the products that were selling well in Australia in May and June among the products sold by our Live-Commerce customers through cross-border e-commerce, we found that fishing equipment-related products were selling well. Other popular items included fashion-related products such as hula dance and flamenco costumes, and the health supplement fucoidan.