Connecting with your audience, even those who are open to your message, is a real challenge these days, as target groups are so divided by the channels they use. There is no single way to build engagement, and your brand communication strategy depends on where your customers get their information, where they spend their free time, and where to find them. There are many possibilities:
Industry events – conferences, congresses, trainings are always a good place to build a database of professional contacts. If you want to be an expert and B2B communication – you will find your recipients here.
Social media - on the internet you can still find sentences like "you can find young recipients on social media", but such a statement is no longer exhaustive or even relevant. Firstly - almost telecommunication industry in israel EVERYONE uses social media and although of course the average age here is lower than, for example, in the case of television, it is still a good way to reach most target groups. Secondly, you cannot throw social media into one bag. Over the years, the people using the individual channels have become very diverse. LinkedIn, Facebook, Instagram, TokTok, Twitter, YouTube - each of these places has a different audience and different types of content, so before choosing the best way to reach them, it is worth analyzing these differences. In addition, the great strength of social media is the two-way communication: the brand speaks, the customer responds. Creating a dialogue is a key element of building a community.
Email - email communication is as old as the world, but still incredibly effective. It works particularly well in the e-commerce industry, because it is a source of information for customers about new products and promotions. You can also use email to confirm the stage of order fulfillment or share interesting facts about the brand. It is also a very useful tool for companies that focus on content marketing, which can distribute valuable content in a regular newsletter. In addition, remember that the people in the database were interested in your brand enough to subscribe to its content. Could there be a better foundation for building relationships?
On-site marketing – action on your own website is one of the most important elements of communication. This is where you take care of your user's experience, build their impression of your company and simply let them know you. Good on-site marketing is a must for every brand . It is worth taking care of the clarity of categories, ease of searching for the necessary products or content. A website that is pleasant to use allows you to build a good impression of users and encourages them to return.
