If you are not addressing end customers but companies, first create a profile of a typical organization, focusing on important aspects such as industry, company structure, number of employees, decision-making process, etc. Then imagine the specific people who are in charge of purchasing and other decisions relevant to your offering.
Where to get enough information for preparing personas
As we mentioned before, in order to create profiles, you need to thoroughly understand your (potential) customers and their needs. It is important to know how your business can meet these needs. It is not always as clear-cut as it may seem at first glance, so we recommend not to underestimate this step.
You can use various customer survey methods to obtain relevant data , it is ideal to combine several of them . At Včelište, we most often use:
questionnaire survey,
in-depth interviews,
internal workshop,
external surveys and statistics (e.g. Atlas of Czechs ),
Google Analytics 4,
keyword analysis tools.
We also focus on customer support tools and social networks, where we can find out what people are belize phone number data solving and what style they use to communicate.
Take a look at examples of customer research in the form of in-depth interviews for one of our clients . The first image shows information about the method, the second shows some of the questions.
We also use a CRM tool to analyze existing customers , if the client uses one. Especially in the B2B sector , where there are not so many customers, we can observe common characteristics and create an average persona from them.
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