We know that many people who search for information about higher education institutions use social media . That's why formats such as infographics, videos, podcasts or images have a favorable impact on increasing your reach .
It is important that you do not forget to worry about maintaining a stable visual identity, since delivering inconsistent messages could be harmful and convey an untrustworthy image.
Humanize communication
People want empathetic and humane treatment . Answer their questions, guide them, provide them with support and give them the tools they need to feel like they are making an informed decision.
Be transparent in your interactions and make them feel heard. This relationship lithuania phone number list should not end once they sign the contract, but should continue throughout all the contacts you have with your target audience.
Be approachable and show availability
Closely related to the previous point is the time it takes you to respond to them when they require your help. We know that your team cannot be connected 24/7, but using a chatbox with artificial intelligence or automated emails will help you ensure that they do not feel frustrated while waiting for a team member to contact them directly.
Offers talks, recommendations and benefits
When researching a school, programs can often be highly similar. It's the extras that can make the difference and tip the decision in your favor.
Does your institution offer funding grants? Special agreements? Tell them about them.
Does your faculty have an event such as a talk or webinar? Invite them so they can get to know the quality of your professionals.
Recommend resources, complementary courses, tools and any other material that could enhance their experience . Remember that delighting them with your content and establishing a relationship of trust should be one of your main priorities.
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