Social advertising accounts for approximately 30% of total spending, growing 126% year-on-year

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The graph below shows the trends when internet advertising media is divided into social advertising and other advertising.
In 2019, social advertising was 489.9 billion yen, accounting for approximately 30% of the total internet advertising media expenditure, and the growth rate was also 126%.

Social advertising percentage
In addition, when social media is classified by type into "SNS-related," "video-sharing," and "other," "SNS-related" is the largest at 228 billion yen, or 46.5%, followed by "video-sharing" at 113.9 billion yen (23.2%) and "other" at 148 billion yen (30.2%).

Social advertising composition ratio

(4) Internet advertising media expenditures are expected to grow to 1.8549 trillion yen in 2020
Finally, the graph below shows our forecast for internet advertising media expenditures in 2020.
Dentsu Group predicts that the growth rate will be iceland whatsapp data somewhat slower than in recent years, but will still grow by 111% year-on-year, bringing the total amount of internet advertising media expenditures to 1.8459 trillion yen.
As COVID-19 spreads worldwide this year, the economy is also predicted to suffer losses and damage that will exceed those of the Lehman Shock, so we will have to wait and see how far it will grow.
For more details, please see " Tariff rate calculations for cross-border e-commerce sites BY ZONOS ."

summary
It is important for cross-border e-commerce businesses to clearly announce on their websites that overseas buyers of products are obligated to pay customs duties, to avoid issues such as returns due to customs duties.



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