The size of Europe's cross-border e-commerce market is estimated at 12 trillion yen, accounting for 23% of the total e-c

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The European cross-border e-commerce market was worth 95 billion euros (approximately 12 trillion yen) in 2018.
This figure of 95 billion euros (approximately 12 trillion yen) is equivalent to 22.8% of the total e-commerce in Europe, which means that European consumers who frequently use e-commerce also frequently use cross-border e-commerce. Furthermore
, one in four European consumers highly value the convenience of cross-border e-commerce and would like the tax system and rules for international transactions to be further simplified.

Here, we will look at the "Top 20 Rankings" of marketplaces used in cross-border e-commerce.
Amazon is the most used e-commerce marketplace in Europe, but if we limit it to e-commerce sites owned by European companies, the top spot goes to Germany's Zalando (fashion). In second place is the UK's Fruugo (mass retailer), in third and fourth place are also from the UK, Asos (fashion) and Farfetch (fashion), and in fifth place is the French multi-channel retailer Carrefour.
The images below show the "Top 20 Rankings" and the "Expanded Top 10 Rankings."

Top 10 European E-commerce

What is Zalando, the clear winner?
Zalando Images

Zalando is an online select shop that opened in hungary whatsapp data Berlin, Germany in 2008. It is well known as one of the most successful companies in the European e-commerce industry.
Founded in 2008, it is a relatively new company, but sells clothing and other products online in 14 European countries, including Austria, Switzerland, France, Belgium, the Netherlands, Italy, Spain, Poland, Sweden, Denmark, Finland, Norway, and the UK. Zalando opened its first physical store in March 2012.
Zalando is an online fashion platform that handles 1,500 products from domestic and international brands, from high street fashion to top brands, and has an excellent selection. It is an online shop that is a larger version of Japan's ZOZOTOWN.
However, its sales are incredible. Its sales in 2014 were 274.5 billion yen, about seven times that of Start Today.
There are many reasons for its success, but like Amazon, it is flexible in responding to customer needs, such as free shipping for one item and return service within 100 days of purchase.
Recently, it has also started a click and collect service. In
the UK, home delivery can only be specified as morning or afternoon. In such cases, click and collect is very convenient because you can pick up your item at the store at a specified time.
In addition, it has developed its own software and logistics system related to the process of product sales from the website to the collection center, and has three collection centers in Germany with a site area of ​​about 120,000 square meters (about the size of three Tokyo Domes). Its unique logistics system allows it to respond quickly from ordering to collection to delivery of products.